ESTABLISHED ON THE MARKET AND INCREDIBLY DIVERSE.
Yes? What has changed since then?
ERK: „The Canter has firmly established itself in its market niche and has developed really well as a product. In feel, appearance, functionality and ergonomics. From the introduction of the automatic transmission, the 4×4 or the EcoHybrid, to the modern and efficient engines. To the unbelievable diversity through the tonnages, wheelbases and cab variants. Our factory bodies have been available for a number of years and we generally maintain close cooperation with all common body manufacturers. This is a wonderful construction kit that we make available to the salesmen today. It allows them to make customers very individually happy and that’s what it’s all about.“
So the Canter has really arrived in Europe now?
ERK: „Yes, I would say so. The Canter is now one of the most reliable products in the Daimler truck range, rock solid, worth its price in the best sense of the word. Customers also benefit from the quality of the large Mercedes-Benz dealer and service network. They are treated the same as buyers of an Actros or an Atego. The Canter has a high repurchase rate, which speaks for itself, doesn’t it?“
FUSO DOES NOT HAVE TO HIDE, ON THE CONTRARY.
Does that also apply to the FUSO brand?
ERK: „Basically yes, even if for me as a marketing person there is perhaps still some room for improvement as far as concrete perception is concerned.“
You think you could be better known in this country?
ERK: „Japanese modesty in all honour, but FUSO doesn’t have to hide, on the contrary. The brand accounts for more than a third of the total sales volume of Daimler Truck AG worldwide. FUSO is also home to the competence centre for alternative drive technologies, and in 2017 the eCanter was the first ever fully electric truck. No other OEM had a vehicle like it at the time.“
Sounds like a pioneering achievement …
ERK: „It is! The eCanter was the first e-truck to go into small series production and now we are at the point where we are launching it as a large series. I believe that we are making a really good offer to our special customer group at exactly the right time. They can rely on their familiar brand and at the same time on our extensive and proven expertise on the new technology for the challenges posed by the shift towards sustainable transport solutions.“
What about those customers who are not yet able to switch to electric mobility?
ERK: „We won’t leave them in the lurch either, of course, see the new Canter. The diesel still has its justification in certain applications and it is and remains the basis. We have acquired our know-how through the further development of our diesel vehicles. Everything we can, we have put on top of it. The knowledge of what our customers need comes from there. We don’t just throw that overboard. Why should we? But we transfer it into a future-oriented approach. Just as our clients use their experience to change and adapt their business. We are and will remain a reliable partner for all our customers.“